Mayaro Dolphins Aquatic Academy (MDAA), a premier swim school teaching all ages, was bogged down by a fragmented and manual administrative process. By centralizing their operations on NNERB, Managing Director Tiffany Anthony-Rigues was able to save 8 hours per week, dramatically reduce routine client messages, and drive a significant increase in revenue and new registrations.
Before NNERB, the team at MDAA was caught in a constant cycle of manual data entry and cross-referencing. Their primary administrative headaches were "Correlating Registration, Recording Attendance and providing Progress reports individually for parents."
This was managed with a disjointed toolkit of "Google Forms, Writing materials & Whatsapp." This system created a significant bottleneck, especially during registration periods. "Sorting registration forms for different programs that we have available," Tiffany recalls as a major frustration. "We had to individually go through each form to separate the athletes and to gather their general information."
"Having all our programs in one place with one process... This takes away from the hassle of having to take time to initially sort through forms and registrations to gather information."
MDAA was looking for a way to cut down on the time spent developing and sorting registration forms. NNERB's unified registration process was the feature that immediately caught their attention. The ability to have all programs in one place and allow parents to add multiple children to a single registration was a game-changer.
The setup process was described as straightforward. "The platform allows you to input all necessary [information] for you to have efficiency during the business operations, making sure that everyone has access and can access," Tiffany notes. This centralization became the key to unlocking new levels of productivity and growth.
The switch to NNERB yielded immediate and significant results across the board for MDAA. The automation of previously manual tasks freed up the team to focus on growth and client service, leading to impressive, measurable outcomes.
By automating their registration and communication workflows, MDAA now saves 8 hours every week on administrative tasks. This efficiency directly translated into growth, with the academy seeing a 15% increase in total revenue due to the streamlined sign-up and payment process. Furthermore, the platform's self-service capabilities led to a 70% reduction in routine client queries like "What's my balance?" or "When is my next class?".
The academy now receives an average of 32 new client registrations per month through their NNERB public page, a clear indicator of a successful and frictionless onboarding process. The attendance kiosk has also become a vital tool, processing 133 client check-ins in a typical week, further reducing the administrative load on staff.
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