Website Must-Haves for Your Swim School, Gymnastics Club, Dance Studio or Sports Academy
Your website is often the first lesson parents and athletes have with you. Before they ever see your pool, studio or field, they see your homepage.
If you run a sports/activity business with recurring classes, your website has one main job: Turn visitors into enquiries, trial bookings and enrolments — not just page views.
Here are the must-have elements your website needs to do exactly that.
1. A Clear, “This Is For Me” Hero Section
When someone lands on your homepage, they should instantly know: What you are, who you serve, where you are, and what to do next.
Include:
- A simple headline (e.g., “Swim Lessons for Kids & Adults in [Your City]”)
- One short sentence of proof or positioning
- 1–2 strong buttons: “View Classes & Schedule” or “Book a Trial”
If a parent has to scroll or think too hard to figure out what you do, they’ll leave.
2. Mobile-Friendly, Fast, and Simple
Most parents will find you on their phone. Your website must be fully responsive, load quickly, and use simple navigation.
Key mobile must-haves:
- Click-to-call buttons
- Clear, tappable menu
- Buttons that are easy to hit with a thumb
- Maps and addresses that open in their map app
3. Class & Program Pages Built Around How You Actually Operate
Parents want practical details, not just inspiration photos. For each program, cover:
- Who the class is for (age, level, prerequisites)
- Goals (skills, confidence, fun)
- Schedule & location
- Fees
- A clear call-to-action (e.g., “Join Waitlist”, “Book Trial Class”)
Bonus: connect these CTA buttons directly to your class management software (like NNERB) for a smooth registration flow.
4. Online Registration & Enquiry Forms That Actually Work
“Message us on WhatsApp to register” doesn’t scale. Your website should offer online registration forms, a general enquiry form, and optional waitlist forms.
Good forms feed directly into your class management system so you’re not retyping info.
5. Clear Pricing, Policies and “How It Works”
Parents are trying to answer: “Can we afford this?” and “What is the commitment?”
Clearly explain your pricing structure, registration fees, make-up policies, and how progression works. Clarity reduces friction and attracts the right-fit families.
6. Trust Builders: Reviews, Results, and Safety
Parents need to feel safe. Add testimonials, Google review stars, logos of certifications, and coach profiles.
Highlight safety and child protection (lifeguard cover, first aid, ratios) to reassure parents they’re choosing a professional environment.
7. Strong Local SEO Basics
To show up locally, use your city/area name in page titles and headings. Create pages for your main programs with those keywords.
Maintain an up-to-date Google Business Profile and include your full address and phone number in the footer.
8. A Content Section That Answers Real Parent Questions
A few helpful articles can build trust and improve SEO. Examples: “How to Choose the Right Swim Level” or “Beginner’s Guide to Dance Classes”.
You’re already answering these questions in email — putting them on your website lets your content work 24/7.
9. Integration with Your Class Management Software
Your website shouldn’t be an island. With a platform like NNERB, you can link “View Classes” buttons to live listings, send registration data to your database, and allow parents to log in to a portal.
10. Clear Contact & Location Information
Make it easy to see your address, click to call, find your email, and see operating hours. If you have multiple locations, clearly separate them.
11. Safety, Accessibility & Legal Basics
Include a privacy policy, terms and conditions, and ensure basic accessibility. These reinforce that you’re running a serious, professional organisation.
Bringing It All Together
For your sports/activity business, your website isn’t just “marketing.” It’s where new families discover you, decide to trust you, and enrol.
When you combine:
- A clear, mobile-friendly design
- Strong program pages and CTAs
- Online registration integrated with class management software like NNERB
- Trust-building content and local SEO
…your website becomes a growth engine instead of just an online flyer.
Ready to streamline your school?
See exactly how NNERB can handle your classes, payments, and admin.
Get a live demo